![]() That's just the world, right? That's the world we live in. I've got more, from once upon a time, you know, before the sweatpants era, I have more like blazers or sport coats than I need. ![]() I have more jeans than I can realistically wear in a given week, right? More pairs of jeans. Phillip: Isn't that what we do? That's what we do. That might be one of the main goals of marketing, unfortunately. I think a lot of advertising is to stoke desire and to awaken things in us that we didn't know existed so that we will go buy things. And that's sort of just the world that we live in and a lot of growth in retail and e-commerce is trying to sell you things that you really just nobody actually needs.īrian: Yeah, definitely, I completely agree. There's like a really strange part of me that, you know, you have space, so we have to fill it. And I thought, you know, let's take a minute and talk about how interesting and maybe kind of gross that is. We have more storage space than we need here in my house. Long story short, I have a very large pantry. What part of speech was that? Anyway, I think you finally did the thing you've been trying to do for a long time where you told a story that was about something else. Phillip: What was a metaphor? I was actually being literal.īrian: You were. īrian: I think that was actually a metaphor. How much of commerce is actually predicated in the growth metrics that. Anyway, some very funny TikToks have ensued, and it just got me thinking down this path of, you know, I have a bigger pantry than I used to. But if you can come out with, you know, a 10-year-old out-of-date can of green beans, you're probably the winner. So you go in the closet or you go in the pantry, try to find like the oldest, you know, expiration date you can. It will have been exactly two years since I was last there, which was my last conference before the pandemic hit. You're heading to eTail Palm Springs pretty soon, right?īrian: I sure am. February/March are looking pretty busy as well. You know, our last episode was about NRF, but I feel like we've been on a little bit of a tear ever since.īrian: Yeah, yeah, yeah, for sure. I was just out in Seattle and conference season is kind of coming back. ![]() Phillip: Hello and welcome to Future Commerce, the podcast about the next-generation of commerce. I don't think it's that far from the truth.” - Brian Most of our lives are just spent managing our waste. “Modern living, our work is really just waste management.Brian offers a genius new venture to Amazon for cardboard recycling.You would think with DTC era and the growth of Amazon prime that recycling matters would increase, but they've actually been spiraling down.The Amazon Advertising ecosystem is also a prime example of conspicuous consumption. Buying items from Amazon is just pure fun.“The way that think about that consumer has to change, which means that maybe the whole purpose of brand and the way market changes too.” - Philip.But American brands cannot expect that other countries and cultures will have the same shopping habits and demand curve as US markets. Step by Step Season 7 Preview: The future of many brands is to go cross-border.We all have behavioral purchasing modes, even though each individual might go about it differently. Behavioral purchasing modes help explain personal shopping habits and the need to stock up on a product one really likes.“A lot of growth in retail and eCommerce is trying to sell you things that really nobody actually needs.” - Phillip.Thus it was that, wearing a cream linen jacket, floral bow tie and pocket handkerchief and straw boater, I made my way – along with several hundred of Piers’s closest friends – to a glittering knees-up in rural Sussex.Crossborder, Spotify, and The Truths of Modern Living In the end, I decided to do the minimum not to draw attention to myself one way or the other. And here I am, a man who celebrated his own 50th a couple or so years ago, wrestling with the question of whether to ignore this imprecation completely, or to go along with it, and, if so, how far to take it. So here’s an admission: I’d never been to a fancy dress party in my life – no, not even as a child. At the foot of the characteristically understated, engraved and mirrored Perspex invitation to his birthday party came this horrifying instruction – Dress Code: Great Gatsby. Who has a fancy dress party at the age of 50? Well, Piers Morgan, for one.
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